The collection "The Ethereal Love" is a story of garments, where peacocks romance with flowers, birds sing the song of love, from Tunics and Dresses to Kurtas and Garara's, Anarkali's and Gowns.
The collection transverses long distances, apt for the plethora of occasions in the wearers life.
ALCHEMIST
You are what you believe yourself to be!!
An Alchemist, A sculptor, An Artist , A Woman of today transforming all that comes into its into precious gold through a seemingly magical process. The collection "ALCHEMIST" webs her world of achievement through its unique Block Printing techniques ornamented with splashes of GOLD.
LAKME FASHION WEEK COLLECTION
The summer resort collection presented at Lakme Fashion Week S/R 2018 by designer ShuchiVC is inspired with the motto of reviving the age old art of puppet making in Rajasthan through one of the collection "DOR" carrying it to the urban generation in he form of Flowy Silhouettes, Dresses and Resort Wear giving it a BOHO twist with quirky detailing.
The brands love for textiles and craft was also reflected through "ALANKARAN", the other line presented in hand woven, hand block printed linen with a very modern rendition of gotta & thread embroidery carrying the craft from the artisans to the free spirited urban women of today.The USP of the collection lies in the perfect antthesis of the rawness of the silhouettes and structure in the form of "Jhola Jackets", "Cowled Dhoti Pants" & traditional "Dhotis"
